[eff around] You can be normal...but why

"A great marketer NEVER wastes a boring-ass touch point." - Me I LOVE IT when companies turn normal, often-overlooked communications into WOW experiences. Below are are low-effort, low-cost, and effective examples you can use, immediately. They grab attention. Make you smile. Create conversation. Encourage sharing. And build a brand. Want some ideas? Tell me what you do, and I'll brainstorm with you! Have some ideas? I want to hear about them! when the pooper isn’t so poopy My wife and youngest kid are currently in Japan, and saw this on a public bathroom wall. They knew I was into this crap #getit and sent it to me. I couldn’t wait to read each box. don’t flush customers down the toilet During COVID, when toilet paper rolls were more valuable than dollar rolls... ...the demand for bidets exploded - which is the usual occurrence in bathrooms LOLOLOL! When Christine ordered one, she received this email in her inbox. A typical “product delay” message would've angered and destroyed trust. But this company seemed to give a damn about earning this customer. my product got more action that i did This is the email Derek Sivers sent to customers of CD Baby, the company he ran and eventually sold for $22 million.  ai art x qr codes What’s dominating my mind right now, is how people are using AI art to disrupt boring-looking QR codes.  Check these out, OMG.  Why would you NOT turn these QR codes into art that pattern-interrupts, and prompts them to learn more about you? Why would you NOT turn your QR codes into art stops them, and encourages them to scan for more engagement? Eff Around & Find Out is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.